Designers, unlike artists, can’t follow their creative impulses, they E

Designers, unlike artists, cant follow their germinal impulses, they invent in a mercantile environment, which means there argon a grand numberof considerations influencing the design processThe work of a fashion designer is influenced by the demands of theindustry in which they work, which has both positive and negativeinfluences on the creative process. This essay looks at some of thekey parameters that the fashion designer must work within, and theeffect that these factors have on the creative process and thefinished product. star key factor that affects the work of a designer is an element overwhich the individual had a certain degree of control The caller-out thatthey choose to work for. There is a vast spectrum of elements thatvary from company to company and have on a knock on effect on what isexpected of the designer from company practices, culture, values andpolicies to the public perception of the company to the size andresources available within a given business. Ipsu is are a smallBritish company that design and manufacture casual wear, and providean example of how company policy effects design. The company was setup with the aim of producing a completely sanely traded product. Inaddition to ensuring that all labourers are fairly paid, Ipsuis willonly use fairly traded fabrics which means a far more limited alternativefor the designer and considerably longer lead times for a new fabric.Designers in the upper end of the market, rely on their design team to introduce work that is in keeping with the image they have worked hardto create. From a designers perspective it is beneficial to be ableto move between different companies- giving the opportunity to find abusiness that supports a designers vision.The next thing to consider after which company a designer kit and boodle for istheir competition, both internal and external. Fashion design is ahighly competitive job market. Designers are often given temporarycontracts and only have a short time to prove themselves before theiremployer looks elsewhere. This, coupled with a high rate of redundancydue to the volatile nature of the market means that designers areunder constant pressure to be at the forefront of their industry. Theadvantage of working in this competitive environment is that it spursthe designer on to achieve their surpass and results in hi... ...osts, so that is Tesco thatbenefits from increased profits. In this scenario, the designer doesnot see any benefit from the change to the law.Ultimately, the situation highlighted above leads onto the single most important factor that drives the fashion industry and therefore whatis expected of a designer Profit. It considered acceptable by criticsthat the work of the artist often has a limited appeal. A designerwork must have a certain amount of mass appeal in order for thegarments to sell well and make a profit. All the other considerationslooked at in this essay in some way tie in to the issue of profit andthe best way in which to maximise this. This inevitably puts thedesigner under certain pressures, which to varying extents limitstheir creativity. However this is a small price to pay for working ina commercial environment that gives designers a platform to get theirideas off paper and into the shops, that allows the designer freedomto concentrate on their work whilst other business relatedconsiderations are taken care of by others and most importantly allowsthe designer to make a living out of the very thing they are most fiery about.